2022 Speaker Profile

Felicia W. Kent headshot

Felicia W. Kent, Project Director, COVID-19 Advancing Health Literacy Project, Office of Mayor George Flaggs, Jr., City of Vicksburg, MS

Felicia Whittington Kent is the Project Director/Principal Investigator of the City of Vicksburg, Office of the Mayor and Board of Aldermen COVID-19 Advancing Health Literacy Project. This project is funded by the U. S. Department of Health and Human Services Office of Minority Health under the Advancing Health Literacy (AHL) to Enhance Equitable Community Responses to COVID-19 grant program. In her role, Ms. Kent contributes to reducing COVID-19 infections and develops content and strategy to drive community participation, promote changes in the health care delivery system, support population health behavior change, and prepares and implements health literacy intervention for vulnerable populations in the City of Vicksburg, Mississippi. Ms. Kent is an accomplished administrator with more than 25 years of experience in healthcare administration, federal grant projects, higher education, community and economic development, health disparities, and public health policy. She holds a master’s degree and a bachelor’s degree from Jackson State University.


Underserved Patients & Grassroots Efforts: Bridging the Health Literacy Gap

There is a gap left by large health systems regarding underserved communities and their lack of access to Health Literacy. Community organizations are filling this need through grassroots efforts by reaching out to racial minorities, special needs persons, immigrants, and LGBTQ+, among others. These vulnerable communities require a unique approach to Health Literacy. In this session, we’ll learn from some of the leading organizations serving these communities on how you can implement their strategies to engage, inform, and help close the Health Literacy Gap.

  • Create culturally and linguistically appropriate public health messaging in multiple modalities

  • Discover best practices for engaging community-based approaches to using health literacy to combat COVID-19 in underserved communities

  • Implement health literacy strategies at all points of contact during healthcare experiences.

  • Build capacity among grassroot organizations to advance health literacy to enhance equitable community responses public health