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2022 Speaker Profile

Joe Smyser headshot

Joe Smyser, PhD, Chief Executive Officer, Public Good Projects (PGP)

Dr. Joe Smyser is the CEO of The Public Good Projects (PGP), a public health nonprofit that specializes in large-scale media monitoring programs, social and behavior change interventions, and cross-sector initiatives.


Session(s)

Past, Present, Future: The Convergence of Health and Digital Literacy

Health and digital literacy have perhaps never been so in the forefront of our minds as they are today. A pandemic, an infodemic, the rise of populism, and the politicization of public health have all converged and all present unique challenges. Dr. Smyser and PGP are situated at the intersection of these issues. 


This opening presentation will cover the past, present, and future of health and digital literacy with a particular focus on what comes next. Weaving together examples from community organizations, state and federal agencies, and multinational quasi-governmental bodies like the United Nations, Dr. Smyser will make a case for what's worked so far, and what our field can do to prepare for what's coming.

  • Understand the unique challenges with today’s social and behavioral culture

  • Learn about the most influential and impactful health campaigns

  • Discover what will come next in the health and digital industry